| Texture 
                              Capture - Visually capturing texture in an instant 
                                 
                                  |  
 Anton Berg of IKEA Communications stated “IKEA 
                                    Communications AB needs to produce digital 
                                    texture data for thousands of products in 
                                    order to create photorealistic 3D models of 
                                    everything we sell in our stores. We looked 
                                    for commercial software for this purpose and 
                                    have tested a variety of 3D scanners but have 
                                    found nothing comparable to the Texture Lab 
                                    software provided by the team at Heriot-Watt. 
                                    This is of enormous benefit to us due to the 
                                    sheer scale of our 3D operations and we intend 
                                    to incorporate this system into our standard 
                                    workflow.”
 |  
 IIKEA Communications AB is responsible for providing 
                              the image content for the product catalogue and 
                              the corresponding webpages of the global retailer.
 
 Much of the imagery actually features rendered 3D 
                              models of the products since this allows the literature 
                              to be prepared well in advance i.e. before the season’s 
                              new designs go into full production. Producing a 
                              photorealistic version of each item of merchandise 
                              in this way can be a time-consuming process and 
                              requires precise attention to detail. Not only must 
                              the designers and artists generate an accurate 3D 
                              scale model but they also have to achieve a convincing 
                              surface finish in a wide variety of materials.
 
 IKEA Communications AB investigated commercially 
                              available ways of facilitating this work such as 
                              utilising 3D laser scanners but they were unable 
                              to find a satisfactory solution. They subsequently 
                              approached Heriot-Watt University’s Prof. 
                              Mike Chantler of the School of Mathematics and Computer 
                              Science, a specialist in the digitisation & 
                              presentation of three dimensional surface texture.
 
 The resulting collaboration has proved to be extremely 
                              fruitful for both parties.
 
 Mike’s research team at the James Watt Institute 
                              for High Value Manufacturing instructed the 3D team 
                              at IKEA Communications AB on what was required to 
                              set up a photographic studio for the capture of 
                              large scale texture subjects at high resolution. 
                              A studio room was designed specifically for this 
                              purpose (of dimensions 10m x 10m x 6m) and built 
                              on the premises of IKEA Communications AB in Sweden. 
                              In addition to the significant investment required 
                              to construct this extension to their facilities, 
                              the studio was also fitted out with professional 
                              lighting equipment, a specialised high resolution 
                              digital camera and powerful computers at significant 
                              cost to IKEA Communications AB.
 
 Once this ‘state of the art’ studio 
                              was nearing completion, Mike’s researchers 
                              adapted their software, which is based on algorithms 
                              utilised and continually refined during a decade 
                              of research, to enable it to handle much higher 
                              levels of 3D image data.
 
 Subsequently installed on the studio’s dedicated 
                              computer, the adapted software suite has been put 
                              through its paces with a wide variety of test subjects 
                              and has been shown to perform extremely well. Indeed, 
                              IKEA Communications AB are immensely impressed by 
                              the ability of the system to produce accurate 3D 
                              texture data at high resolution from wide expanses 
                              of physical texture subjects in a matter of minutes. 
                              They intend to incorporate this system into their 
                              standard workflow for the production of photorealistic 
                              3D models of their products and predict this will 
                              have a huge impact on the ability of the 3D team 
                              to generate excellent results and do so quickly.
 
 Initially this will involve processing over five 
                              hundred textile samples but the system will eventually 
                              handle thousands of textures in a wide variety of 
                              materials.
 
 Future research conducted by the Texture Lab is 
                              likely to benefit greatly from the huge numbers 
                              of 3D texture digitised in this way as access to 
                              these data will be provided by IKEA Communications 
                              AB. The ability to obtain high resolution 3D textures 
                              which correspond to large physical areas was outwith 
                              the reach of the Texture Lab since its own facilities 
                              are limited in size so this will be an invaluable 
                              resource.
 
 Finally, IKEA Communications AB think that this 
                              software would be very well received by the 3D community 
                              in general and have encouraged the Texture Lab’s 
                              spin-out company, Totallytextures, to commercialise 
                              this software.
 
 For more information contact:
 
 Mike Chantler
 M.J.Chantler@hw.ac.uk
 0131 451 3352
 www.macs.hw.ac.uk/texturelab/
 |